Boosty
Our Work
The Transformation
Boosty launched with a fresh, visually captivating brand identity that speaks directly to its core audience (ages 12–30). The design evokes energy, delight, and personality—helping the brand instantly stand out, whether on a TikTok feed or in the middle of a shopping mall.
- Logo design inspired by the dynamic form of tapioca bubbles
- A flexible, vivid identity system based on colorful, animated spheres
- A bright, energetic color palette to reflect positivity and bold flavor
- Packaging design and printed collateral
- Retail kiosk design: from concept sketches to production-ready technical drawings and material selection
- Motion design for in-mall displays and social media presence
- End-to-end brand execution support—from idea to real-world launch
The Transformation
Boosty launched with a fresh, visually captivating brand identity that speaks directly to its core audience (ages 12–30). The design evokes energy, delight, and personality—helping the brand instantly stand out, whether on a TikTok feed or in the middle of a shopping mall.
Client: Boosty | Bubble Tea Startup Launch
Industry:
Food & Beverage / Retail
Value Demonstrated:
Emotion-Driven Design / Market Fit / Visual Storytelling
The Challenge:
To create a complete visual identity from scratch for a new bubble tea brand targeting a Gen Z and young millennial audience in a saturated market. The brand needed to feel instantly fun, modern, and instantly recognizable across both physical and digital platforms.
The Ambition
To bring the name “Boosty” (a blend of boost and tea) to life through a playful, motion-inspired brand language rooted in the vibrant movement of tapioca pearls swirling inside a drink.
Industry:
Food & Beverage / Retail
Value Demonstrated:
Emotion-Driven Design / Market Fit / Visual Storytelling
The Challenge:
To create a complete visual identity from scratch for a new bubble tea brand targeting a Gen Z and young millennial audience in a saturated market. The brand needed to feel instantly fun, modern, and instantly recognizable across both physical and digital platforms.
The Ambition
To bring the name “Boosty” (a blend of boost and tea) to life through a playful, motion-inspired brand language rooted in the vibrant movement of tapioca pearls swirling inside a drink.
3D
Logo & Brand Identity
strategy
Startup Launch
Art Direction
Packaging
Motion design
