Shanghai Leo
The Ambition
Elevate the brand’s visual presence to match its premium service and global clientele—refined, confident, and culturally attuned.
Our Work
The Transformation
The refreshed identity preserved brand recognition while communicating a sharper, more confident presence—reflecting both the company’s legacy and its forward-facing ambition.
Elevate the brand’s visual presence to match its premium service and global clientele—refined, confident, and culturally attuned.
Our Work
- Logo evolution (retained core structure, enhanced clarity & modernity)
- Updated color palette (classic base + bold accent)
- Full corporate identity system (print & digital)
- Website design
- Social media visuals and brand toolkit
The Transformation
The refreshed identity preserved brand recognition while communicating a sharper, more confident presence—reflecting both the company’s legacy and its forward-facing ambition.
Client: Shanghai Leo
Industry:
International Consulting
Value Demonstrated:
Strategic Clarity / Visual Refinement / Brand Modernization
The Challenge
Rebrand an established China-focused consulting firm working with major corporations and government entities—without losing its legacy identity or trusted reputation.
Industry:
International Consulting
Value Demonstrated:
Strategic Clarity / Visual Refinement / Brand Modernization
The Challenge
Rebrand an established China-focused consulting firm working with major corporations and government entities—without losing its legacy identity or trusted reputation.
Logo & Brand Identity
Strategy
Social media
Presentation
Web design
Motion design
