Yandex Scale
Our Work
The Transformation
A cohesive, future-forward event identity that made complex cloud services feel approachable, dynamic, and relevant—setting a new standard for Yandex B2B events.
Insights:
- Designed the event Key Visual and full brand identity system
- Developed scalable digital and spatial design assets
- Created the visual language for a 1000+ guest venue
- Art-directed the digital screens, signage, and presentations
- Built a system that translated Yandex Cloud’s layered support model into a compelling visual metaphor of light, structure, and transparency
The Transformation
A cohesive, future-forward event identity that made complex cloud services feel approachable, dynamic, and relevant—setting a new standard for Yandex B2B events.
- 30 Presentations
- 50 Speakers
- 1000 Offline Guests
- 4000+ Online Views
- 7 Conceptual Installations
- 16 Broadcast Cameras
Insights:
- Cloud tech events benefit from transparent design metaphors (light, layers, systems)
- Visual systems need to balance technical credibility with emotional engagement
Client: Yandex
Industry:
Tech / Cloud Services / B2B
Value Demonstrated:
Business-Savvy Creativity / Future-First Design
The Challenge
Yandex Cloud needed a striking event identity for Yandex Scale—its largest annual conference for product teams and business partners. The goal was to reflect the company’s leadership in cloud innovation while communicating clarity, scalability, and digital modernity.
The Ambition
To design an immersive, high-tech environment that visually represents the invisible yet powerful support that cloud infrastructure provides.
Industry:
Tech / Cloud Services / B2B
Value Demonstrated:
Business-Savvy Creativity / Future-First Design
The Challenge
Yandex Cloud needed a striking event identity for Yandex Scale—its largest annual conference for product teams and business partners. The goal was to reflect the company’s leadership in cloud innovation while communicating clarity, scalability, and digital modernity.
The Ambition
To design an immersive, high-tech environment that visually represents the invisible yet powerful support that cloud infrastructure provides.
Event Brand Identity
digital materials
venue design
