McDonalds
Our Work
The Transformation
TWEAKS launched with a brand identity that instantly communicates energy and experimentation—setting them apart in a saturated creative market.
Insights
- Developed the logo system with adaptive elements: stretchable width, tilt variation, and responsive structure
- Crafted a vibrant visual identity that feels kinetic, fun, and modern
- Designed animated sequences to extend the brand language into motion
- Created a full suite of print collateral (business cards, office stationery)
- Designed office branding elements to immerse team and visitors in the agency’s vibe
The Transformation
TWEAKS launched with a brand identity that instantly communicates energy and experimentation—setting them apart in a saturated creative market.
Insights
- Motion is no longer optional—brands need to live in motion across platforms
- A flexible identity structure enables high personalization without losing cohesion
- Modern brands benefit from playful precision—bold yet controlled expression
Client
TWEKS Creative Agency
Industry
Creative Agency / B2B
Value Demonstrated
Future-First Design / Visual Storytelling / Motion Identity
The Challenge
TWEAKS—a new creative agency—needed a bold brand identity that reflects their experimental nature and name, which refers to customization and micro-adjustments.
The Ambition
To create a highly dynamic and flexible visual system that instantly signals creativity, boldness, and movement.
TWEKS Creative Agency
Industry
Creative Agency / B2B
Value Demonstrated
Future-First Design / Visual Storytelling / Motion Identity
The Challenge
TWEAKS—a new creative agency—needed a bold brand identity that reflects their experimental nature and name, which refers to customization and micro-adjustments.
The Ambition
To create a highly dynamic and flexible visual system that instantly signals creativity, boldness, and movement.
graphic design
ad campaign
Art Direction
